Sprout Research is a thought-leading research think-tank and research consultancy. Sprout manages, measures and advises on some of Australia’s biggest brand, and it was a privilege to collaborate with them on the brand.
The Sprout brand is about the art and science of creativity and analysis. The identity uses a custom sans-serif type mark, offset with organic touches. The identity is built around inspirational natural imagery. A mix of hand-drawn and clean typography representative of the soul of Sprout. The result is a bold, clear identity which stands out in the industry.