Promana Laundry

The client came to us with an intellectual property dilemma and an uphill battle to establish a new brand in an established marketplace. In this market most customers just ‘ring the same number’ and ‘buy on brand’ or ‘lowest price’ . The strategy was a new name and logo that stands for a custom solution so that clients can profit from the solution. Independence, practicality and problem-solving are hallmarks on which the name, identity and online solution was established.